Mission and objectives
Represent an integrated product associated with the national natural heritage of exception, ensuring conservation of the natural and socio-cultural values of Protected Areas and the appreciation of the activities and traditional and authentic knowledge of Portugal, projecting them Nationally and Internationally.
The brand promotes and values the involvement and the wager on close relationships and the empowerment of local communities..
Natural.PT, an integrated focus on biodiversity and culture of Portugal.
A trusted brand National and Internationally recognized as a symbol of quality and excellence and supporting the development of locally based.
Authenticity: The brand represents preserved territories and genuine/identitary products.
Sustainability: The brand relies on conservation of habitats and environmental and cultural values, based on an environmental and economic sustainable model.
Quality/Confidence: The brand represents the natural spaces of exception and the associated products and services, with ensuring compliance with high quality standards enabling the consumer to get a unique experience.
Responsibility: The brand represents a national heritage that must be managed and valued by all.
Proximity: The brand promotes and values the involvement and bet on proximity relations and the empowerment of local communities, being an bottom-up type initiative.
Knowledge: The brand aggregates a collection of knowledge about the physical and cultural national contexts. Adherent entities should imperatively share these values and contribute to its growing affirmation and recognition.
Adherent to mark entities should imperatively share these values and contribute to its growing affirmation and recognition.